Founders' Marketing Compass
A podcast where founders and investors describe how they worked with their own marketing people: what they hired for, what they got, and where it went wrong.
Hosted by Etgar Shpivak since 2024. 31 episodes, all in English.
Where to listen Spotify · Apple Podcasts · YouTube · Substack · RSS
Episodes
Every episode has its full transcript on this site, linked under it with the article written from the conversation.
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Episode 31
Daniel Ziv
Principal at Glilot Capital Partners
Transcript Daniel Ziv of Glilot Capital Partners on guerrilla marketing that pays
Written up as How a startup does guerrilla marketing on a budget · Founders spend too little on marketing
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Episode 30
Ron Oren
Co-founder and CMO at Imagen
Transcript Ron Oren of Imagen on whether paid ads are really driving growth
Written up as How to know if your paid ads are driving growth
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Episode 29
David Howland
CMO at Earnix
Transcript David Howland of Earnix on why marketing leaders leave startups
Written up as Why marketing leaders quit early-stage startups
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Episode 28
Jason Harper
Founder at Ready Signal
Transcript Jason Harper of Ready Signal on hiring for attitude before experience
Written up as How to spot a bad attitude before hiring someone
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Episode 27
Talor Sax
Managing Partner at eHealth Ventures
Transcript Talor Sax of eHealth Ventures on moving to the market you sell into
Written up as Should a founder move to their target market?
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Episode 26
Lior Handelsman
General Partner at Grove Ventures
Transcript Lior Handelsman of Grove Ventures on marketing problems and product problems
Written up as Is it a marketing problem or a product problem?
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Episode 25
Ira Belsky
Co-founder and Co-CEO at Artlist
Transcript Ira Belsky of Artlist on growth, profit and underspending on marketing
Written up as When a high marketing return means you are underspending
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Episode 24
Alex Frenkel
CEO & Co-founder at Kai
Transcript Alex Frenkel of Kai on cheap installs, unit economics and a pivot
Written up as What counts as a good customer acquisition cost for an app
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Episode 23
Udi Ledergor
Chief Evangelist & former CMO at Gong
Transcript Udi Ledergor of Gong on the CEO and CMO relationship
Written up as What decides whether your first marketing hire works
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Episode 22
Dor Eligula
Co-Founder and Chief Business Officer at Bridgewise
Transcript Dor Eligula of Bridgewise on earning enterprise trust in Japan
Written up as How to build trust with enterprise clients in a new market
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Episode 21
Barrel Kfir
Partner at Dell Technologies Capital
Transcript Barrel Kfir of Dell Technologies Capital on how much to spend on marketing
Written up as How much should a startup spend on marketing by stage
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Episode 20
Maya Ber Lerner
Co-founder and CEO at Chiefy
Transcript Maya Ber Lerner of Chiefy on vanity metrics and the goal behind a KPI
Written up as How to avoid vanity metrics in startup marketing
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Episode 19
Maya Szutan Azoulay
Partner at lool ventures
Transcript Maya Szutan Azoulay of lool ventures on paying a startup marketing team
Written up as How to compensate your startup's marketing team
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Episode 18
Reut Rachel Geva
Entrepreneur and Investor
Transcript Reut Rachel Geva on when the founder should be the face of the company
Written up as Should the founder be the face of the startup?
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Episode 17
Orlie Gruper
General Partner at Mobilitech Capital
Transcript Orlie Gruper of Mobilitech Capital on a value proposition in one sentence
Written up as How to write a one-sentence value proposition
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Episode 16
Will Decker
Investor at Plug and Play
Transcript Will Decker of Plug and Play on telling whether the timing is right
Written up as How to tell if the timing is right for your startup
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Episode 15
Dr. Maya Huber
Co-founder and CEO at TaTiO
Transcript Dr. Maya Huber of TaTiO on qualified leads that never show up
Written up as Why qualified leads book meetings and never show up
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Episode 14
Paul Knegten
Founder and former CMO at Beeswax
Transcript Paul Knegten of Beeswax on why CMOs last 18 months, and whose fault it is
Written up as Why CMOs only last about 18 months at a startup
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Episode 13
Didi Azaria
CEO at Workiz
Transcript Didi Azaria of Workiz on retention by segment and building a brand
Written up as A good net dollar retention rate for a SaaS company
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Episode 12
Avishai Ben-Tovim
CEO & Co-Founder at MDI Health
Transcript Avishai Ben-Tovim of MDI Health on setting marketing OKRs
Written up as How to set marketing OKRs for an early-stage startup
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Episode 11
Gadi Eliashiv
Co-founder and CEO at Singular
Transcript Gadi Eliashiv of Singular on whether a marketing leader needs marketing experience
Written up as Does a marketing leader need marketing experience?
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Episode 10
Ohad Tzur
Founder and investor at NuFund Venture Group
Transcript Ohad Tzur of NuFund on what investors look for in a marketing team
Written up as What investors look for in a startup marketing team
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Episode 9
Guy Benjamin
CEO & Co-founder at Healthee
Transcript Guy Benjamin of Healthee on the red flags in a marketing leader interview
Written up as Red flags when hiring a startup marketing leader
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Episode 8
Bryan Kujawski
Founder and investor
Transcript Bryan Kujawski on marketing a boring product in a dull category
Written up as How to make a boring product go viral in a dull category
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Episode 7
Avishai Sam Bitton
Angel investor
Transcript Avishai Sam Bitton, angel investor, on reading CAC from the ad platforms
Written up as How to read incremental CAC on Facebook and Google ads
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Episode 6
Eran Savir
Founder & Managing Partner at Savyon Ventures
Transcript Eran Savir of Savyon Ventures on turning a return policy into marketing
Written up as Turn your return policy into a marketing strategy
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Episode 5
Shaul Olmert
Co-founder & CEO at KwaKwa
Transcript Shaul Olmert of KwaKwa on finding the one KPI that tells the story
Written up as How many KPIs should an early-stage startup track
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Episode 4
Atticus LeBlanc
Founder & CEO at PadSplit
Transcript Atticus LeBlanc of PadSplit on what a customer really costs
Written up as What a good LTV to CAC ratio looks like for a startup
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Episode 3
Guy Poreh
Co-founder at 5eyes
Transcript Guy Poreh of 5eyes on testing demand before you hire a marketer
Written up as Do you need to talk to customers before hiring a marketer?
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Episode 2
Serhat Pala
General Partner at Cross Ocean Ventures
Transcript Serhat Pala of Cross Ocean Ventures on churn, CAC and what investors check
Written up as Why is my B2B SaaS churn rate so high when growth is strong
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Episode 1
Kadion Preston
Co-founder at Carib Shopper
Transcript Kadion Preston of Carib Shopper on when to let go of a marketing hire
Written up as When to let go of an underperforming marketing hire
Tell me what stopped working
I help seed and Series A founders run their marketing, week by week.