Startup positioning and the offer
Most marketing problems start with the offer: what you sell, who it is for, and why anyone would switch. The offer, the message, and trust before a launch.
Startup marketing budget and metrics
How much a startup should spend on marketing at each stage, and how to tell it is buying growth: CAC, LTV to CAC, retention, and which numbers to track.
Hiring and keeping startup marketers
When to make your first marketing hire, who to look for, how to pay them, and why marketing leaders leave at eighteen months.
Technical guides: GEO and AI in advertising
Hands-on guides: GEO, for getting cited by ChatGPT and Gemini; connecting Google Ads, Meta and TikTok to Claude over MCP; three AI engines on one brief.
Ad platform news and updates
What is changing in the ad platforms, caught early: what Meta changed, who it hits, and what to check in the account before it costs you.
Tell me what stopped working
I help seed and Series A founders run their marketing, week by week.